When you think of a company such as Apple or Nike, the first thing that comes to mind is their logo. Whether you like to admit it or not, it impacts your opinion on the product and your ultimate decision on buying it. A company is recognized, before everything else, by its logo.
Since Teltoo began, our brand image has been the same one that was designed by myself, back in 2016. Although we have grown fond of our logo, as every company does when they start, we decided it was time for a change.
We wanted a revamped design that portrayed our growth and successes since that first drawing. Including new clients and partnerships.
Without straying too far from our old design, we believe this new identity reflects Teltoo’s main offerings of Scalability and Flexibility of Media Content Delivery. All the while depicting a simple, yet elegant, and straight-talking brand persona. No bullshit.
The changes are subtle yet impactful. We’ve grown as a company, not only in numbers but as a legitimate solution in the market as well. Peer 2 Peer technology was not taken seriously when it was first introduced, but now a change in streaming delivery is inevitable. The Internet was never designed to distribute heavy video traffic, but Teltoo is and our updated logo represents that reliability.
From the new colors to the different font and the feeling of it as a whole. This is a new Teltoo, but with the same core, that began it all, intact.
With that, Teltoo is delighted to announce our new brand image! One that perfectly resonates with our vision: A future where the internet is infinitely scalable, totally sustainable, and people can transmit anything, to anyone, anywhere, at an instant.
About the author
Pablo is co-founder & CEO of Teltoo, whose software-only decentralized video delivery technology helps live-streaming providers to improve quality and optimize delivery costs. He has over a decade of experience in sales, business development, marketing, and consulting with companies including Hewlett Packard, Capgemini, and Novartis. He also has an MBA from EADA Business School in Barcelona. He has become deeply involved in the Colorado tech scene, having moved his business from his hometown of Madrid, Spain to Denver after graduating from the UpRamp Fiterator, an accelerator for later-stage startups.